This research work is aimed at investigating, finding and reiterating the influence of the mass media (Radio) in a democratic society, using Enugu North Local government as a focus and the concentration was narrowed down to radio in order to achieve maximum and accurate findings. The research work is divided into five chapters. The researcher makes use of survey design. To gather necessary information, questionnaire were administered with personal interview and retrieved from the respondents who were randomly selected. The hypotheses were tested using chi-square (X2) goodness- of- fit method formula, base on the data presented and analysed the findings shows that audience find radio as an effective means of promoting, influencing and interesting people in a democratic society. The researcher made some recommendation, based on the findings of the research. one of the recommendations were that the radio medium should play a diplomatic role in ensuring of their programmes.