Background of the Study
Communication and culture are intertwined. This lies in the fact that they are relevant to the proper functioning and relationships of the different groups within the society. In this sense, the various ethnic groups can be brought together in common understanding of their differences, uniqueness and similarities particularly through broadcasting. This art of sharing and exchanging of information, ideas and meanings which communication is, is one unique attribute of humans especially when considering the use of verbal and non-verbal (gesture) communication cues as means of achieving this exchange. Agba (2002, p. 247) statescommunicationthatis also“an ideological or cultural creation. Meanings are understood within the context of a people‟staste, values, norms and philosophy The Mac Brid generally”‟s1981 defines communication thus:Communication maintains and animates life. It is also the motor and expression of social activities and civilization, it leads people from instinct to inspiration, through variegated process and system of enquiry to command and control, it creates a common pool of ideas, strengthens the feelings of togetherness through exchange of messages, and translates thought into action, reflecting every motion and need from the humblest task of human survival to supreme manifestation of creativity or destruction.