Background of the study
The mass media perform a number of functions in every society. In performing its functions they do not work in isolation of their own but work hand in hand with other social institutions like family, religions institutions, educational institutions, economic institutions and cultural institutions. This work is on the role that Imo Broadcasting Corporation (Television) play in the educational development of Emekuku in Imo State.
The Mass Media beyond being a socializing agency, Umechukwu, (200,p.21) made us to understand that the mass media with their incalculable potentials, derived fundamentally from their transitional roles of education, entertainment, cultural transmission and surveillance of the society.
Okunna (1999, p.108) in her reflections on the social functions of the mass media maintains that mass media as a socializing, agency work closely with other socializing agencies like family, church, school and the peer groups through the process of socialization, the individual is made aware of the value, norms, and acceptable behavioural patterns of the society, they provide a common body of knowledge, the internization of which enables people to operate as effective members of the society.