- Background of the study
Technological advancement in communication technologies has continued to eulogize television as a powerful medium of mass communication. Interestingly, television programme span around the circuits of human endeavour including politics, culture and education.
Udeajah (2004, p.7) affirm this when he notes that:
We all know in truth broadcasting has become an indispensable form for the practice of politics and governance in all modern nation states. The reasons are quite simple. No other medium can deliver as large and instantaneous an audience to the politicians or government as broadcasting can. It is also the belief all over the world that broadcasting is an eminently persuasive medium; omnipresent in people‟s homes, working transit.It is akin places to second even skin through which most people stay in touch with their immediate environment and the world at large.
It is therefore in recognition of this that the federal government in 1992 deregulates the broadcasting industry. What hitherto was the exclusive of the government become open for all Nigerians; this marked a turning point in the history of television broadcasting in Nigeria.