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Mass Communication

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An Evaluation Of The Use Of Public Relations (EAB232)

Despite the crucial role of public relations (PR) in corporate promotion, some large corporate organizations still do not use PR in pursuit of their corporate objectives. This research sought to find out the extent to which corporate organizations in Owerri Imo State use PR in pursing their corporate objectives, as well as to identify the [...]

By |November 3rd, 2016|Mass Communication|0 Comments

Global System Of Mobile Communications (gsm) In Nigeria For Development (CF98DB)

ABSTRACT This study assessed the Global System of Mobile Communications (GSM) in Nigeria for development. The main objectives of the research were to find out the level of change brought about to Nigeria’s national development by GSM and to find out the challenges being faced by GSM users in Nigeria. To do this, a survey [...]

By |October 3rd, 2016|Mass Communication|0 Comments

An Evaluation Of Awareness And Uses Of New Media Technologies Among Undergraduate Students Of Nigeria (9CC922)

The study centred on the evaluation of the awareness and uses of new media technologies among undergraduates of Nnamdi Azikiwe University, Awka. The major goal of the study was to investigate the uses and benefits of the new media technologies available within the university. Four research questions guided the study. This study was essentially a [...]

By |October 3rd, 2016|Mass Communication|0 Comments

Television As An Instrument For Disseminating Political Information In Awka Metropolis (F1A5BC)

This study investigated Television as an instrument for disseminating political information in Awka metropolics. The main thrust of the research was to examine television as an instrument for disseminating political information against other media organs. The objectives of the study centered around ascertaining the residents access to television, their level of exposure to political information, [...]

By |May 26th, 2016|Mass Communication|0 Comments

Mass Media Advertising In Nigeria Problems And Prospects (52D3DC)

In this study, an attempt was made to evaluate the problems and prospects of mass media advertising in Nigeria. We talk of the media mix and the multi-media approach to public relations and advertising, but we seem to be uncertain which particular medium is more success-oriented in carrying out advertising functions --- radio and television [...]

By |April 26th, 2016|Mass Communication|0 Comments

Study Of The Use Of Public Relations In Power Holding Company Of Nigeria (phcn), Awka (4C4576)

Abstract This work aims at critically examining the role of Public Relations in Business Establishments. In carrying out this research work, Power Holding Company of Nigeria (PHCN) Awka branch, was picked as a case in point and the role of public relations department of the organization was examined and its impact on customer satisifaction of [...]

By |November 11th, 2015|Mass Communication|0 Comments

Selected Newspaper Editorial Page The Perception Of New Haven Enugu Audience. (A69BF5)

Abstract This study examined audience perception of editorial page in Nigerian Newspapers using New Haven district Enugu as sample. The main purpose of the study was to find out the information appeal of the editorial page on the audience and the level of importance readers attach to the page. The researcher used Selective Perception as [...]

By |November 11th, 2015|Mass Communication|1 Comment

The Impact Of “Benue This Week” A Radio Benue Programme On The Rural Development Of Katsina-ala Local Government Area (081802)

Abstract   The study examined the - The Impact Of "Benue This Week"  a Radio Benue programme on the rural development of Katsina-ala Local Government Area, using the survey research method, TheResearcher discovered that the dwellers of katsina-Ala local government area are aware of theradio Benue programme “Benue this week” there this week” has created [...]

By |November 3rd, 2015|Mass Communication|0 Comments

Role Of Vision Africa Radio Umuahia On Political Mobilization Of Rural Dwellers In Umuahia North Local Government Area (429164)

Abstract   The study is geared toward finding out the role of vision Africa radio umuahia on political mobilization of rural dweller in umuahia north local government area. For this study, five rural villages in umuahia north local government area were studied. The importance of radio as the most mobilization media was universally acknowledged. This [...]

By |November 3rd, 2015|Mass Communication|0 Comments

Role Of Nigerian Television Authority In The Mobilization Of The Electorate For Political Elections (313900)

Abstract   The aim of this study was to determine The role of Nigerian Television Authority in the mobilization of the electorates for political elections (A study of 2011 general elections in Makurdi Local Government Area). The study adopted the survey design using the questionnaire as the research instrument. The study addressed three research questions. [...]

By |October 3rd, 2015|Mass Communication|1 Comment
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