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Mass Communication

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The Influence Of Advertising On Consumer Buyers Behaviour (81291)

Abstract Advertising which is defined as the activity of telling people publicly about a product, services and idea in order to persuade them to buy it. Is a very strong element used in influencing consumers of a particular product to buy or purchase the product. The spirit of advertisement is very strong and drives in [...]

By |September 25th, 2021|Mass Communication|1 Comment

Impact Of Breath Away Programme-cross River Television Programme As Related To Children’s Social Behavioural Problems. (499274)

Abstract   CHAPTER ONE   INTRODUCTION   Background of the study   This chapter gives us an introduction mpacttoof theBreathawayresearch(CRBCTV) „‟I as related to children behavioral problems (A study of Yakurr Local Government Area). The mass media is the means of passing information through the use of various channels or media (television, radio, newspaper e.t.c.) [...]

By |September 25th, 2021|Mass Communication|0 Comments

Influence Of NTA Enugu Television Advertisement On The Choice Of Hair Relaxer Among Female Undergraduates (616860)

Abstract   “Influence of Television Advertisement among Female on Undergraduates”,is aim to determine the influence of television advertisement on ladies on the choice of hair relaxer products. The method of the study is survey method and the instrument used for data collection is the questionnaire and personal interview. The population of the study is 2,280 out [...]

By |September 25th, 2021|Mass Communication|0 Comments

Study Of The Use Of Public Relations In Power Holding Company Of Nigeria (phcn), Awka (4C4576)

Abstract This work aims at critically examining the role of Public Relations in Business Establishments. In carrying out this research work, Power Holding Company of Nigeria (PHCN) Awka branch, was picked as a case in point and the role of public relations department of the organization was examined and its impact on customer satisifaction of [...]

By |September 25th, 2021|Mass Communication|0 Comments

The Impact Of Advertising Campaigns Of PPFN On Broadcast Media For Family Planning (56003)

Abstract The study on the impact of advertising campaigns of planned parenthood Federation of Nigeria (PPFN) on broadcast media, is media effect study. It was undertaken to investigate the Radio and Television advertisements on the Nigeria couples and singles alike. The study was executed using survey research method because it sought to find out people’s [...]

By |September 25th, 2021|Mass Communication|0 Comments

Impact Of Freedom Of Information Act On Journalism Practice A Study Of Journalism Practice In Uyo Community From January To June 2013. (541448)

Abstract   This projectpactofFreedomon of ―Informationim Act: A study of journalism practices in Uyo community –from January to June, is aimed at finding out how Freedom of Information Act impact positively on the life of practicing journalists in Uyo community. In carrying out the study the researcher used survey design method, while questionnaire was the [...]

By |September 25th, 2021|Mass Communication|0 Comments

Influence Of Radio Ownership On Professional Journalism Practice(682520)

Abstract   Background of the study   The Federal Radio Corporation of Nigeria is  the Pioneer Broadcast  Organization in Nigeria with a rich culture of excellence. Available records reveal that Radio Broadcasting was introduced into Nigeria in 1933 by the then colonial Government. It relayed the overseas service of the British Broadcasting Corporation through wired system [...]

By |September 25th, 2021|Mass Communication|0 Comments

An Evaluation Of Awareness And Uses Of New Media Technologies Among Undergraduate Students Of Nigeria (9CC922)

The study centred on the evaluation of the awareness and uses of new media technologies among undergraduates of Nnamdi Azikiwe University, Awka. The major goal of the study was to investigate the uses and benefits of the new media technologies available within the university. Four research questions guided the study. This study was essentially a [...]

By |September 25th, 2021|Mass Communication|0 Comments

The Impact Of NTA Lokoja On Students Of Kogi State University On Religious Broadcasting (50073)

Abstract The impact of Religious Broadcasting on Students of Kogi State University “NTA Lokoja Religious Programmes” was isolated for the study to reinforce if the religious programme with NTA Lokoja television packaged to create morality, attitude and character in the life style of individuals. The study is to find out if these programmes have impact [...]

By |September 25th, 2021|Mass Communication|0 Comments

Impact Of Gulder Advertisement On The Social Behaviour Of Students Of Enugu State University Of Science And Technology Enugu. (190841)

Abstract   CHAPTER ONE   INTRODUCTION   Background of the Study   The  Nigeria  marketing  environment  today  is  one  of  aggressive  and  unfriendly competition among both manufacturers and service providers. Most companies adopt various marketing strategies in order to maintain or increase profit margin, market shares or sales volume of their products or services. In this [...]

By |September 25th, 2021|Mass Communication|0 Comments
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