The problem that triggered this study is the pace and intensity of competition in the banking industry in Anambra state. The main objective of the study was to identify if there is an interlink between relationship marketing and competitive advantage in the banking industry in Anambra State. The study was guided by five research hypothesis. [...]
Abstract The purpose of this study was to know the effectiveness of public relations in service industries. A case study of the Enugu State University of Sciences and Technology (ESUT),Enugu. To guide this study, three hypotheses were formulated. A review of related literature was done to expose the research, to which has already been done [...]
Abstract This research question has been to examine the influence of relationship marketing in achieving competitive advantage in commr4cial banks. United bank for Africa (UBA) is the case study. The common view of the researcher is to prove that relationship marketing is necessary for any bank to be able to compete and survive in today’s [...]
Abstract This paper was aimed at investigating the role of internet marketing on the growth of tourism in Nigeria. This is because internet marketing is a channel of creating and promoting awareness in tourism. The broad objective of this study was to find out the importance or role of internet marketing strategies in creating awareness [...]
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