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The Role Of Internet Marketing On The Growth Of Tourism In Nigeria (77910)

Abstract


This paper was aimed at investigating the role of internet marketing on the growth of tourism in Nigeria. This is because internet marketing is a channel of creating and promoting awareness in tourism. The broad objective of this study was to find out the importance or role of internet marketing strategies in creating awareness of tourism products and the extent of internet marketing knowledge and application by both the employers and employees. The study researcher used primary and secondary methods to generate the research data. Chi-square test statistics was employed to test the hypothesis. Among the findings were that internet marketing is one of the fastest methods of creating awareness and reaching tourism prospects around the world. This will in turn promote the generation of revenue for government and income for the individuals including huge profit volume. Again, it was discovered that internet marketing gives an organization competitive edge over other competitors, also an enhanced communication between customers and the organization. The researcher came up with the following recommendation, that tourism organizations should establish quality internet facilities and train all their employees to be internet compliance. Also, private investors should invest in internet facilities to train members of the public who are potential customers to the industry.


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